Creations was founded over 30 years ago by Salima Ruffin. Born in Kenya and educated in Switzerland and Germany, Salima was one of the first women ever elected to the elite Les Clefs d’Or as well as one of San Diego’s first true concierge, serving at the revered Westgate Hotel for over 13 years. Three decades later, the services of Salima and her discerning team of global experts are sought out by 5-star hotels, high-end properties, celebrities, and corporate clients who demand the very best.

Salima demonstrates time & time again the power of intention & expectation, fulfilling the seemingly unattainable desires of her clients with effortlessness & elegance.” – Caroline Jones

“We have just returned from Zimbabwe, a wonderful trip of a lifetime. A 10 out of 10. Thank you for all your help and guidance organizing it for us.” – Jay Ladd

“I just wanted to thank you both for organizing an amazing holiday for our family. We felt thoroughly spoilt from start to finish. Everything went so smoothly. The hotel accommodations were perfect and all the drivers that met us and moved us around were efficient and professional.Thanks again for all your help with organizing the best holiday we have ever had.”
– Annie

Salima Ruffin

Salima Ruffin,
Founder and President