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Creations is your passport to living beyond.


If you want access to the best the world has to offer, our team is here to make it happen.

We create personalized itineraries for any excursion in the world, grant unprecedented access to events around the globe, curate the most luxurious accommodations, creative and unique destination experiences, and expertly appointed events. See a full list of our services here.


Salima Ruffin,  Founder & President

Creations was founded over 30 years ago by Salima Ruffin. Born in Kenya and educated in Switzerland and Germany, Salima was one of the first women ever elected to the elite Les Clefs d’Or as well as one of San Diego’s first true concierge, serving at the revered Westgate Hotel for over 13 years. Three decades later, the services of Salima and her discerning team of global experts are sought out by 5-star hotels, high-end properties, celebrities, and corporate clients who demand the very best.


Elizabeth Steen, Vice President

Elizabeth oversees all client relations, day-to-day operations, and client servicing. She spent her early business years providing marketing communications support to Fujitsu, Toshiba, Kodak and high-tech companies, traveling the United States to support their needs.

She joined the Creations team nearly 30 years ago, and has recruited and trained personnel to ensure Creations' high standards of service.