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Creations is your passport to living beyond.


If you want access to the best the world has to offer, our team is here to make it happen.

We create personalized itineraries for any excursion in the world, grant unprecedented access to events around the globe, curate the most luxurious accommodations, creative and unique destination experiences, and expertly appointed events. See a full list of our services here.


Salima Ruffin,  Founder & President

Creations was founded over 30 years ago by Salima Ruffin. Born in Kenya and educated in Switzerland and Germany, Salima was one of the first women ever elected to the elite Les Clefs d’Or as well as one of San Diego’s first true concierge, serving at the revered Westgate Hotel for over 13 years. Three decades later, the services of Salima and her discerning team of global experts are sought out by 5-star hotels, high-end properties, celebrities, and corporate clients who demand the very best.